Spotting Scams in Crypto Launches
Red Flag indicators and actions to mitigate the risk
- September 2, 2025
- 3:07 pm
- Chinmay J
The crypto world is buzzing withinnovation, but it’s also rife with scams. In 2024 alone, over $2.8 billion was lost to crypto frauds, with ICOs and presales accounting for a significant chunk.
Rightly quoted by a renowned hedge fund manager who’s navigated volatile markets, “I have seen how pump-and-dump schemes and rug pulls can wipe out gains”.
Why Scams Thrive in Crypto Launches
ICOs (Initial Coin Offerings) and presales promise early access to “the next big thing,” but many are designed to hype, extract funds, and vanish. Pump-and-dump schemes, where insiders inflate prices before selling off, have plagued the space; think the infamous Squid Game token that rugged $3.3 million in 2021.
Unlike traditional stocks with regulations, crypto’s decentralization attracts fraudsters. Always DYOR (Do Your Own Research) before committing.

10 Concrete Steps to Spot Red Flags
Here are actionable checks to evaluate a launch. If multiple flags appear, walk away.
- Check Team Transparency and Background: Legit projects list verifiable team members with LinkedIn profiles or past successes. Red flag: Anonymous founders or fake identities (e.g., using stock photos). Example: The Centra Tech ICO scam (2017) used fake executives, leading to $25 million fraud.
Action: Use LinkedIn or Crunchbase to verify; if bios are vague, it’s suspicious. - Review the Whitepaper for Substance: A solid whitepaper details problems solved, tech specs, and roadmaps. Red flag: Plagiarized content, grammatical errors, or no technical details (e.g., misspelled words in promo materials signal scams). Run it through plagiarism tools like Copyleaks; if it’s copy-pasted from Ethereum’s paper, bail.
- Analyze Tokenomics for Fairness: Examine supply, distribution, and utility. Red flag: Huge allocations to founders (over 20%) or unlimited supply, enabling dumps. Example: The Bitconnect pyramid scheme (2017) had flawed tokenomics, collapsing after $2.5 billion raised. Action: Use tools like CoinMarketCap to check vesting schedules; uneven distribution screams rug pull.
- Verify Smart Contract Audits: Real projects hire firms like Certik or PeckShield for audits. Red flag: No audit, fake reports, or from unknown auditors. Example: The Nomad Bridge hack (2022) exploited unaudited code, losing $190 million. Action: Search the audit firm’s site for confirmation; if absent, it’s a scam signal.
- Assess Marketing and Hype Levels: Organic growth is key. Red flag: Excessive shilling by influencers without substance, or promises of “100x gains.” Example: Kim Kardashian’s EthereumMax promo (2021) was a $1.26 million SEC-fined pump-and-dump. Action: Monitor X/Reddit for bot-like comments; use tools like LunarCrush to detect fake engagement.
- Check Regulatory Compliance and KYC: Legit launches follow laws like SEC filings. Red flag: No KYC, offshore anonymity, or ignoring regulations. Example: The OneCoin scam (2014-2019) evaded rules, defrauding $4 billion. Action: Verify on SEC Edgar or similar; unregistered securities are illegal in many places.
- Evaluate Community and Social Proof: Healthy projects have active, organic communities. Red flag: Fake followers, paid shills, or sudden hype spikes. Example: The SafeMoon pump (2021) used Reddit bots for artificial buzz before crashing 90%. Action: Use SocialBlade to check follower growth; explosive rises without news are suspicious.
- Inspect Liquidity and Exchange Listings: Post-launch liquidity prevents rugs. Red flag: Locked liquidity too short (under 1 year) or unverified listings. Example: The Squid Game token (2021) had no locked liquidity, enabling a $3.3 million rug pull. Action: Check on Uniswap or RugDoc for locks; if under 6 months, avoid.
- Look for Unrealistic Roadmaps or Timelines: Feasible plans have milestones. Red flag: Vague or overambitious roadmaps without progress. Example: The Ronin Network hack (2022) exposed rushed security in Axie Infinity’s bridge. Action: Cross-check GitHub activity; inactive repos signal abandonment.
- Monitor Post-Launch Behavior: Watch for dumps after unlocks. Red flag: Founders selling large stakes early. Example: The Enron of crypto, FTX (2022), collapsed due to insider fraud and massive dumps. Action: Use Etherscan for wallet tracking; whale sells post-presale are a classic pump-and-dump sign.
Protecting Yourself: Beyond Red Flags
Spotting scams is step one, security is key. Use hardware wallets to keep keys offline; for instance, Ledger Nano X supports secure staking for ETH (4-7% APY) without exchange risks.
Visit cryptowalletguru.com for detailed Ledger reviews and affiliate deals on top wallets. Always start small, diversify, and consult regulators like the SEC for alerts.
In conclusion, these steps can save you from 99% of scams. Crypto’s potential is huge, but vigilance is your best tool. For more on secure trading, explore cryptowalletguru.com’s wallet comparisons and valuable educating guides. Empower your journey today!